Congratulations to Eileen Donoghue, who won January's Bread Lottery, pictured with our Galway Manager Barry O Donnell. Hopefully Eileen will spend some of her 5000 euro on Pat's Toasty. Well done Eileen. The very best of luck and thank you for the support.
DKIT STUDENTS TEAM UP WITH PAT THE BAKER TO PRODUCE ONLINE VIDEOS
A group of fourth year PR students from Dundalk Institute of Technology have teamed up with Pat the Baker to produce online videos to highlight Pat the Baker’s new ‘Scone In’ campaign.
A ‘Scone In’ involves getting a group of friends or loved one’s together and enjoying some quality time with each other while eating scones. These comical, low budget videos were filmed and produced by the four students as part of their final year project.
The students who will graduate this year from the first ever Public Relations, honours degree course available in Ireland said “We’ve been given a great opportunity to work with such a successful well known Irish company and we’re excited to work in conjunction with Pat the Baker on such interesting campaigns.”
Oliver Durkin, Brand Manager for Pat the Baker said “We envisioned the idea of a Scone-In months ago but the students helped us in pushing the idea forward and have created some brilliant videos that capture our vision of a ‘Scone In’ perfectly. The quality of the work these students have produced for us so far has been of a very high standard and we look forward to working with them in the future.”
The videos are available online this week and can be viewed on www.youtube.com/patthebakerofficial or on the Pat the Baker website www.patthebaker.com
Toasty Gets A New Look
February the 8th sees the launch of a new wrapper on the Pat The Baker Toasty which incorporates scenes from the classic Pat The Baker animated television commercial. The packaging we developed by Pat the Baker and Dublin based graphic design company and packaging specialist Design Bank,
‘The idea was to inject a dynamism into the packaging to compete for shelf impact and customer recognition in an over crowded bread section. I think we have achieved something with real stand out.’ Commented Kieron Ruxton MD Design Bank
‘Tapping into the established and iconic Irish advertising campaign for Pat The Baker was something we had planned to do on the packaging for some time. The response to this Toasty from retailers and consumer trials has been enthusiastic and very encouraging.’ Declan Fitzgerald General Manager Pat The Baker.
The launch is complemented by the a large television campaign which will see the timeless cartoon commercial back on screen.
Danny Has A Good Christmas
Congratulations to Danny Nelis from Donegal who won the Bread Lottery for November. Danny is Pictured with Carol Crossan, sales manager for Pat The Baker Donegal and his two sons.
Siobhan in Roscommon wins the €5,000
Congratulations to Siobhan Martin from Roscommon, winner of the September Bread Lottery, pictured here with Anthony Sheirdan, Granard area sales manager.
To enter the lottery simply collect seven tokens from any Pat The Baker half pan.
Craic Brack Press Release in association with iRadio.
Win Meet And Greet With Top Comedians Thanks To Pat The Baker Craic Brack and iRadio
iRadio, which runs regional radio stations i102-104 and i105-107 in the West/Northwest and North East respectively, has teamed up with Ireland’s famous bread company Pat The Baker to launch a Hallowe’en barm brack with a difference-the Pat the Baker Craic Brack!
Ireland’s champion baker has not only included a ‘bundle of laughs’ in each brack but is offering customers the chance to win four VIP tickets to the Hallowe’en Howls Comedy Festival in Portlaoise this October Bank Holiday Weekend. The prize in association with i102-104 and i105-107 will include a meet and greet with performers at the festival like PJ Gallagher, Neil Delamere and i105-107’s breakfast show co-host Bernard O Shea.
If all that isn’t enough, there is the chance to win €20 in each Craic Brack, which are on sale in retail shops across Ireland for the month of October and have been handmade. Pat the Baker Brand Manager Oliver Durkin explains that the champion baker decided to launch the special brack after the success of the Barack Brack which went on sale for President Barack Obama’s inauguration with a ‘special presidential mix’. “Pat the Baker bracks are extremely successful and are absolutely delicious. They are made by hand in our factory in Granard, Co Longford and we decided to launch the Craic Brack after the success of the Barack Brack-plus it’s all a bit of craic!”
Oliver explains that this is another partnership between the champion baker and the highly successful regional radio stations i102-104 and i105-107. “We’re an ongoing partner with iRadio sponsoring the I Go Home show on i102-104 and Breakfast with Bernard and Keith on i105-107. As sponsors of that show and with the lads performing at the Hallowe’en Howls Festival, it made sense for us to extend that partnership into comedy!” Pat the Baker and iRadio are both known for their innovative campaigns and each Craic Brack will carry the iRadio logo. Pat the Baker Bracks, explains Oliver Durkin, are one of the company’s best sellers but this brack is different. “All our bakers have been told to put some special laughter into this brack so when they are baking they are smiling constantly! The bundle of laughs included in each Craic Brack is the result of that!”
As a result of using the top flours and ingredients available, Pat the Baker is recognized as baking the best bread for the past fourteen years by the Master Bakers of Ireland. Rena Maycock, General Manager of iRadio says the stations are delighted to be involved with Pat the Baker on yet another major marketing promotion. “Pat the Baker are known for their fun and exciting campaigns and this ties in well with our ethos in both i102-104 and i105-107, where fun but gripping radio is the order of the day. We are delighted to team up with the champion baker yet again.”
iRadio is the exclusive media partner of the second Annual Carlsberg The Hallowe’en Howls Comedy Festival taking place in Portlaoise from Thursday 22 October –Monday 26 October. The festival is a must for the festival goer’s calendar with intimate comedy venues and the lineup boasting the crème de la crème of Irish Comedy including Jason Byrne, Karl Spain and Maeve Higgins. Top Irish Comedians who fill Vicar Street on a regular basis will grace some venues that can accommodate just 60 patrons.
iRadio, has made its’ name thanks to its’ talented on air personalities and major station promotions such as The Naked Bus, the i102-104 Thief and Indecent Proposal. i102-104, set up in February 2008, is now the biggest 15-34 regional station outside of Dublin with a weekly reach over the past six months of 166,000, according to the most recent listenership figures.
Craic Brack
Pat The Baker in association with the comedy event Halloween Howels and iRadio has launched special edition Craic Brack. There is a chance to win 20 euro in each one. The bracks also contain a ring and a bundle of laughs.
Joe Wins For Dublin August Bread Lottery
Congratulations to Mr Joseph Matthews winner of August's €5,000. Joe is a self confessed 'Pat The Baker Man' and we are delighted for him. He is pictured here with Bernard Quinn, one of our Dublin Sales Managers.
Lightening Strikes Twice
Congratualtions to Maria McCarthy, winner of the July Bread Lottery. Maria, from Mallow in Co. Cork is our second winner from Cork. She is pictured here with our Cork Sales Manager, Mel Devine, receiving her cheque for €5,000.
Pat The Baker Teams Up With Failte Ireland
Pat The Baker teams up with Failte Ireland to promote Ireland as a holiday destination this summer, as part of Pat The Baker’s Bread Lottery.
In addition to the token, which appears at the bottom of the card, Pat The Baker has decided to use the rest of the space to promote various other national initiatives. This month Pat The Baker have teamed up with Failte Ireland to promote Discover Ireland.ie.
‘When evolving the bread lottery we thought it would be a great opportunity to use some of the card to promote various initiatives. We thought it would be a good idea to help promote locations around Ireland that might not receive an abundance of press yet are beautiful places to visit. It makes both ecological and economic sense to holiday in Ireland.
All of our paper packaging coming out of our bakery; wrapping inserts, scone trays etc. are from sustainable forests. We are trying where we can to be more ecologically responsible. The lottery tokens are a wonderful media space and we will promote various national initiatives throughout the year.’
Oliver Durkin, Brand Manager Pat The Baker.
“Failte Ireland is delighted to work with a great Irish company like Pat the Baker, to promote Irish holidays. Ireland offers thousands of holiday experiences from surfing, to hill walking, to the myriad of festivals all over the country all year long. Ireland is now the favorite holiday destination of Irish people and with the huge value on offer this year along with the fact that taking a break at home is so easy and hassle free we are confident that it will continue to be for many years to come” ,John Concannon, Director of Marketing & Regional Development, Failte Ireland.
The Discover Ireland campaign will run for eight weeks and promotes the following locations:
Passage East, Co. Waterford.
Fanore Beach, Co. Clare.
Kinnego Bay, Innishowen Peninsula, Co. Donegal.
Greenbox Eco Tourism Destination, Co. Leitrim.
Gougane Barra Forest Park, West Cork.
Maamturk Mountains, Co Galway.
Lakelands & Waterways, Co Leitrim.
Carlingford, Co Louth.
First Lottery Draw
The first Pat The Baker Bread Lottery was won by Nuala O'Shea from Mallow in Co. Cork.
Congratualtions Nuala.
Best of luck everyone in next month's draw.
Pictured is Eugene Baker Head of Sales, Pat The Baker; Nuala O Shea and husband; and Mel Devine, Pat The Baker Area Manager Cork.
The Bread Lottery
Each Pat The Baker half pan, of which there are four: Pat’s Pan, Multigrain, 100% Wholemeal and Brown, will contain a token on the cardboard end, which replaces the heal on one end of a half pan.
If you collect seven tokens and send them to Pat The Baker, you are entered into a monthly draw for 5,000 euro. There is a new draw every month.
In addition to the token, which appears at the bottom of the card, Pat The Baker has decided to use the rest of the space to promote various other national initiatives. The first of which is the promotion of change.ie.
'When evolving the bread lottery we thought it would be a great opportunity to use some of the card to promote various initiatives. We were aware of the 'Change' campaign and thought it would be a great initiative to start off with. All of our paper packaging coming out of our bakery; wrapping inserts, scone trays etc. are from sustainable forests. We are trying where we can to make a change. The lottery tokens are a wonderful media space and we will promote various national initiatives throughout the year.'
- Oliver Durkin, Brand Manager at Pat The Baker.
Welcoming the initiative, Minister for the Environment, Heritage and Local Government, Mr John Gormley T.D. said:
'I trust that people will see, from these messages, the changes they can make to their lives which can save them money, while having a positive impact on the environment. When you cut carbon, you cut costs. Pat the Baker is to be commended for the corporate responsibility the company has demonstrated in making this space available to the Change campaign and in becoming one of the first Irish companies to commit to using the new Carbon Management Calculator. Good carbon management is good business management.'
The Change.ie tokens promote various salient messages from the campaign such as, Turning off the tap when brushing teeth saves 7000 litres of water per year. These straightforward and achievable messages are positioned on inspired backgrounds designed by 2020 Vision in Dublin.
'The Bread Lottery is an exciting new development in our marketing strategy and represents a considerable investment by Pat The Baker in our rapidly growing half pans. We are very much aware of the need for change and have embraced that change in all aspects of our business.'
- Declan Fitzgerald, General Manager Pat The Baker.
Terms and conditions apply. See the Lottery section of the website.
Eric Walsh feat. Bread Zeppelin - "Rock The Baker"
The Kulprit - "Pat The Baker"
Pat the Baker Song Competition
Well after much deliberation the judges have returned their verdict. Neither guilty or not guilty.
But we are pleased to announce and indeed congratulate:
For the Group Category, the winner is - The Kulprit, for their catchy tune and highly inventive video.
And for the solo category, by all but a unanimous vote, Eric Walsh and Rock the Baker.
So 5000 euro to each winner.
I had no part in the voting, and I have to say I was a big fan of Bardoi and the Ease, as I felt it was in the spirit of things, also Robotnik must be commended, along with Crusty Moore who was a close second for the individual prize.
I would also like to thank all the guys at MUZU.tv for hosting the competition and helping in many ways. Youtube is dead long live MUZU.
But I would like to thank all of the entrants, it has been great fun, and the quality of the entries has been astounding. Please keep an eye for our next bebo competition. And thank you all for the support and the fun.
